About
Born from 16 Years of Educational Excellence
Born from 16 Years of Educational Excellence
Aura Pack was founded not just as a supplier, but as a dedicated partner to the UK education sector. Our journey began over 16 years ago, rooted in a deep passion for student recruitment and institutional growth.
We realised that while UK schools offer world-class heritage and prestige, there was a gap in the market for tangible branding that truly reflected that excellence. We saw a need for high-quality, bespoke products—like eco-friendly bags and professional sports equipment—that could translate a school’s values into something students and parents could hold in their hands.
A Leadership Team with 360° Insight
Our foundation is built on a unique blend of expertise that understands every side of the educational ecosystem.
Institutional Expertise
Our Co-Founder, Edwina, brings 16+ years of experience placing international students into top-tier UK schools and managing sales for prestigious UK institutions. She created this platform to help schools strengthen brand loyalty and student pride through her deep understanding of the “360-degree” needs of the sector.
The Parent’s Perspective
Co-Founder Jane provides the vital viewpoint of a parent within the British elite education system. Her background in global trading allows us to source premium products directly from manufacturers, ensuring we offer high-end quality at a price point that respects school budgets.
Operational & Design Excellence
With Nigel’s 25+ years in global supply chain management and Seredia’s UK-trained design background (UAL & Edinburgh), we ensure that every product is not only logistically flawless but also aesthetically warm and student-focused.
Our Purpose: Giving Back
We created this business as a way of giving back to the schools that have hosted our students and programs for over a decade. In an era of rising costs, we leverage our global connections to provide cost-effective, premium-grade solutions. We don’t just sell products; we help schools create a sense of belonging that resonates across the globe.
Our Team
Edwina, Co-Founder
Founder of Summit Education; expert in placing international students (Asia, ME, USA) into top-tier UK institutions and camps since 2017. With 7 years as Sales Manager for three prestigious London schools, Edwina has deep expertise in the UK educational ecosystem. Keynote speaker at English UK (2025) and StudyTravel (2021–2022) conferences, and a continuous supporter of ADHD Children’s charities since 2010. Her philosophy: “We don’t just sell products; we understand the educational ecosystem. Our mission is to help schools create a sense of belonging and pride that resonates across the globe.
Jane, Co-Founder
A resident of the UK for 7 years, Jane has firsthand experience guiding her children through the British elite education system. This personal journey, combined with her professional expertise in global trading and retail, allows her to source high-quality, cost-effective products directly from top-tier manufacturers. She specialises in bespoke customisation and quality assurance, ensuring that every product resonates with the needs of schools and parents alike.
Nigel, Director of Quality Control & Logistics
A supply chain expert with 25+ years of experience in sourcing and quality management. Nigel is dedicated to the principle that custom products must be both high-quality and high-value. He ensures every order is delivered on time and to exact specifications.
Seredia — Marketing Assistant & Designer
An illustrator and designer educated in the UK since the age of 15, with formal training at the University of the Arts London and the University of Edinburgh. Her extensive experience in the UK education system allows her to translate educational values into student-focused design solutions, ensuring clarity, consistency, and warmth across Aura Pack’s products, branding, and visual communication.